Shared Roof Exec Free inspection
For owner-led roofing & exteriors companies

Your business, ready for whatever the industry throws at it.

Job performance report: estimated margin against actual margin across recently closed jobs.
Cash position and monthly profit and loss report.
Real screens. Figures changed for publication.

Who it’s for

You’ve built something real.

  • You’ve got a team and some systems in place.
  • But you’re not always sure everything is pulling in the same direction.
  • The sales are there. Now you want the company to run as well as it sells.

Who I am

Plenty of people will coach you. I will actually make things happen.

I take a seat at your table and solve the problems you don’t have time for.

I spent five years at Emerald Exteriors, a roofing company in Omaha, most recently running the business side as its integrator, until I’d worked myself out of a full-time job. Before that, over 20 years of P&L management at blue-chip companies and entrepreneurial ones.

Together, we will transform your company into one that doesn’t require you for every piece: clear processes, a team that follows through, and numbers clean enough that you always know exactly where you stand. I bring big-company discipline and small-business grit, shared across a handful of non-competing roofing companies, so it stays cost effective.

Michelle Cali more about me →

Michelle Cali

How I can help

Part-time integrator.

Every business needs someone who brings structure to how decisions get made, how the team communicates and how goals get met. I’m that person, part-time. I set and lead the meetings that move your goals forward, and keep the numbers and systems behind them running.

Bookkeeping and P&L management.

I manage your P&L like it’s mine. A budget that plans for profit, instead of a surprise at year end, and every bill checked before it’s paid, so leakage gets caught before it costs you. Every year adds clean history that makes your business worth more.

Projects.

Problems solved à la carte, addressed with technology. Whether that means getting more out of what you already have, bringing in something new, or building a tool that doesn’t exist yet, I find the fix and put it in place.

more on how I can help →

The proof

“Sales doubled. I assumed profit did too. My bank account was the first thing to tell me I was wrong. Michelle rebuilt our numbers and found where the money was going, including a $7,500 invoice we’d paid twice. She brought our overhead back in line, and now we run on a plan.”

Emerald Exteriors Bill O’ConnorOwner, Emerald Exteriors

As Emerald’s integrator, I didn’t just manage the business. I changed how customers saw it, as evidenced by how they talked about it in Google reviews. That’s what happens when the whole operation runs smoother.

Emerald Exteriors Google reviews, 2017 to today Running total of Google reviews. 38 reviews from 2017 to September 2024; 88 today, after Michelle started in October 2024. My tenure 0 25 50 75 100 2017 2019 2021 2023 2025 When I started Up 132% since
Emerald Exteriors’ Google reviews, running total. Source: Emerald’s Google Business Profile, October 7, 2026.

This video shows a tool I built out of necessity, to make sure every cost was captured reliably.

read the case study →

Your free Seven-Point Inspection

The Seven-Point Inspection: 1 Leadership and Direction, 2 People and Accountability, 3 Systems and Technology, 4 Financial Visibility, 5 Job Economics, 6 Operational Flow, 7 Cash and Leakage.

You give homeowners a free inspection. I’ll give you one.

It will take about an hour of your time, access to your systems, and some online surveys for your team. Of course, everything stays confidential. If I can’t see a clear path to a strong ROI supporting my assistance, I’ll tell you.

how the inspection works →

Let’s get started with your free inspection.